Challenge
Boost UK Sales
SikSilk has used the Snap Pixel and uploaded their product catalog to launch Dynamic Ads. They created two specific catalogs to target males and females 18-45 years old, then leveraged Dynamic Ads retargeting strategy to drive consumers to purchase.
Using Pixel Purchase goal-based bidding, SikSilk has seen strong results in use of Dynamic Ads, with a huge upstick in overall ROAS and conversions..
Solution
Retargeting &
Dynamic Ads
Snapchat Dynamic Ads have helped SikSilk to improve ROAS up to 57%, compared to other platforms. In the same line, SikSilk average purchase value raised 54% more than the average ticket from other platforms.
One of the greatest achievements is that the campaign reached an incremental female audience, between 18-24 years old. In this age group, SikSilk was able to see an increased purchase by 163% on Snapchat. Overall, purchases increased by 61% across all females 18.